HubSpot, the digital marketing powerhouse, has charted a remarkable course to success by blending social media prowess, digital marketing wizardry, and their ingenious Customer Relationship Management (CRM) software, Smart CRM. HubSpot, however, is not resting on its laurels like many of those who are in traditional marketing; instead, it’s introducing yet another groundbreaking product to […]

Technology is taking over the world, and artificial intelligence has and will continue to play a significant role in this trend. Both big and small businesses are beginning to utilize AI to make their work easier, increase productivity, and improve their clients’ and customers’ experiences and satisfaction. Suffice it to say, 2023 is crucial for […]

Organic search accounts for over 50% of total traffic to company websites, surpassing both paid and social traffic combined. This statistic alone highlights the continuing relevance and importance of SEO in the marketing landscape. How To Increase Organic Search Traffic: The Power of Keyword Research If you find yourself struggling to grasp the basics of […]

The Barbie Movie and Oppenheimer are not just stealing the show on the silver screen, they’re also crushing the game of social media marketing and even serving as beacons of SEO marketing growth. These movies are proving to be more than just mere entertainment juggernauts; they’re ingenious case studies of how vastly different approaches can […]

Among the various platforms that have dominated the social media space, Twitter has stood out with its unique format of short, real-time messages.  But its reign might soon be over, and I don’t think it could come soon enough.  Personally, I have never been a big fan of Twitter.  I am not even sure I […]

Sure, AI is the talk of the town, transforming industries left and right. Possibly even the SEO industry. Weeeee, look at ChatGPT (and any other barely competitive AI model) go! First it’s writing blog posts, then it’s helping Paul McCartney create new songs for The Beatles, yada yada yada…     All kidding aside though, […]

Stitcher, (including Stitcher Premium) one of the longest reigning podcast-listening apps, is about to pull a vanishing act after a glorious 15-year run.  Brace yourselves for silence as the Stitcher apps  and web-streaming audio service go offline on August 29, 2023. Yes, folks, you heard it right. It’s like the final episode of The Sopranos […]

Data protection regulations and privacy have become critical considerations for businesses.  Safeguarding user data not only ensures compliance with regulations but also fosters customer trust and protects your business from potential lawsuits and reputation damage. Several clients (who have had lawsuits filed against them) have come to us seeking guidance on this topic.    Today, […]

When it comes to creating top-notch podcasts, sound quality is king. That’s it. People will tell you to not fuss over audio quality, and just make a podcast. They’re wrong. Here’s a novel idea: audio – in an AUDIO BASED MEDIUM – matters.   It’s the most important factor to a listening experience – hands […]

Move over TikTok ban and the AMERICA Act—Google is here with its digital marketing playbook, providing essential insights into privacy and measurement solutions. In this 31-page guide, Google unveils updates that will revolutionize how advertisers measure performance and connect with consumers. It’s like Google saying, “Hey marketers, buckle up and get ready for the ride […]

To prioritize user privacy, Meta (formerly known as Facebook) is introducing a significant update known as “Limited Data Use.” This update, effective today, June 1, 2023, is specifically designed to enhance data protection for individuals residing in Colorado, Connecticut, and California. By leveraging Meta Business Tools, Meta Audience Network, and customer list custom audiences, Meta […]

You want to understand who is coming to your website and why, but all you’ve heard is that Google Analytics is waaayyyyyy too much information. Here’s the rub, it is wayyyyyyyy too much information. The bright side is that we can help you sort through it, and you don’t need a Google Analytics 4 certification […]

A mondegreen vs. an eggcorn and what these two seemingly made-up words mean. Also, what they mean to you is content creators and copywriters who are probably using them all the time without even realizing.  Why Care About Mondegreens vs Eggcorns? I was inspired to write this post by Ann Handley in her book Everbody […]

Do you struggle with getting clients to follow your blog? Do you find it challenging to produce content for your business consistently? Are you a coach who wants to grow their practice and build their coaching community but don’t know where to start? If so, this post is for you!  I’ll be covering the benefits of […]

The Third Party Cookie is dying, and nobody wants to be stuck with their hand in the jar when it does. Even with the three-year period that Google has adopted, many marketing agencies will be scrambling to keep up with the changes. Advertising will no doubt be less effective because, without Third-Party Cookies, the same […]

Here’s a step by step guide for how to embed a picture from Getty Images: Step 1: Download EmbedPress Use this link for the WP plugin: Step 2: Activate the Plugin Step 3: Click on the icon in WordPress then copy and paste the URL of the Getty Image you’d like to use Step 4: […]

An enterprise SEO strategy should be simple and concise. As a larger organization, you likely have the domain authority and brand recognition to rank for high-level key phrases that will drive traffic in sales. In this blog, we’re going to cover what we here at Simplified Impact recommend for our larger clients who are looking […]

How Important is Readability to SEO? It is very important for the following reasons: #1: Schema Semrush defines schema as “a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned […]

In this blog, we’re going to explain How to Set Up Event Tracking in Google Tag Manager. Google defines an event as “user interactions with content other than page loads (pageviews). Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.” If you are an […]

Right now, you’re sitting down working through making sure that the sites that are linking to your pages/ content are high-quality URLs. In a post-Google EAT guideline world, we’re principally concerned with the quality of the backlinks rather than the quantity. In this super short post, you’re going to learn how to audit & remove your […]

Social Media for Law Firms: A necessary part of any great marketing plan It’s no secret that social media has a huge impact on society by driving trends, movements, and news developments. Everyone with any understanding of digital marketing will tell you that it is a gold mine for cheap exposure. That it is absolutely […]