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Customized Campaigns

There is no cookie-cutter approach to our business and there shouldn’t be one for yours either. We believe all of our clients (large corporations or small businesses) deserve detailed attention every day.

Simple Reporting

No need to wade through complicated spreadsheets when evaluating your campaign. All clients will have access to their campaign performance in easy-to-understand reports that track even the smallest details.

Traffic Increases

We pride ourselves on driving growth for established businesses using industry-leading digital marketing strategies. Our client base experiences meaningful and sustainable levels of traffic growth.

Team Collaboration

Our focus on solutions helps everyone, from our teams to our clients, to achieve the level of  excellence they want. Plus, our ability to offer unique products and services built with forward-compatibility allows us always be a step ahead of everyone.

Proven Performance

Our team of experts is one of the most agile performance digital marketing agencies in the world. We’ve partnered with the most cutting-edge technologies to bring the latest and greatest marketing strategies to our clients.

Exceptional Track Record

We have a 90% client retention rate and a client recommendation satisfaction score that’s 203% higher than the nationwide average. Our trophy case of testimonials, and our vibrant culture are the perfect recipe for a successful digital campaign.

Leading Experts

We track all the latest and greatest design trends but measure the success of any site launch by how well the new design impacts business goals. We’ve built over numerous websites across all niches that drive growth.

Transparency

We’re passionate about the work we do. Once you become a client, you’ll constantly be in the loop and know what action items we’re working on throughout each phase of your campaign. We’re an open book because we believe that is the best and only way to do business.

We Love Getting Behind Great Ideas

Are You Ready To Create A Simple And Effective Marketing Plan?

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SOME OF OUR SATISFIED CLIENTS

With 30+ years of combined experience, our expert team members have used their skills to produce incredible results and change our clients’ lives.

WE OFFER MANY DIFFERENT KINDS OF EXPERTISE

All of our team members come from various backgrounds which can help you discern your message. With us, there is no one size fits all approach.

YouTube Channel Management

Our writers have perfected blending the science of SEO with the art of writing meaningful content to populate your website content.

Podcast Production

Our podcast producers are award winning content specialists and can offer their expertise to best capture your voice.
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SEO Analysis

Our SEO experts know everything there is to know about maximizing your copy, and making sure it is broadcast to the right places for the world to see.

Paid Ad Management

Have the best content in the world, but just can’t figure out how to project your message to the masses? Our devoted ad specialists know just the right system to provide the best exposure.

READ OUR LATEST ARTICLES

We cover the world of marketing, and how it effects not only our clients but the people they serve. We’re to help – everyone.

HubSpot Announces 'HubSpot AI': An AI-Powered Digital Marketing Revolution For Small To Medium-Sized Businesses

HubSpot Announces ‘HubSpot AI’: An AI-Powered Digital Marketing Revolution For Small To Medium-Sized Businesses

HubSpot, the digital marketing powerhouse, has charted a remarkable course to success by blending social media prowess, digital marketing wizardry, and their ingenious Customer Relationship Management (CRM) software, Smart CRM. HubSpot, however, is not resting on its laurels like many of those who are in traditional marketing; instead, it’s introducing yet another groundbreaking product to […]

Maximizing Business Efficiency in 2023: The Essential Guide to AI Tools and Their Impact

Maximizing Business Efficiency in 2023: The Essential Guide to AI Tools and Their Impact

Technology is taking over the world, and artificial intelligence has and will continue to play a significant role in this trend. Both big and small businesses are beginning to utilize AI to make their work easier, increase productivity, and improve their clients’ and customers’ experiences and satisfaction. Suffice it to say, 2023 is crucial for […]

A Guide To SEO Fundamentals: Drive More Organic Traffic To Your Site

A Guide To SEO Fundamentals: Drive More Organic Traffic To Your Site

Organic search accounts for over 50% of total traffic to company websites, surpassing both paid and social traffic combined. This statistic alone highlights the continuing relevance and importance of SEO in the marketing landscape. How To Increase Organic Search Traffic: The Power of Keyword Research If you find yourself struggling to grasp the basics of […]

Lights, Camera, Engagement: How The ‘Barbie’ Movie And ‘Oppenheimer’ Are Revolutionizing Digital Marketing For Hollywood

Lights, Camera, Engagement: How The ‘Barbie’ Movie And ‘Oppenheimer’ Are Revolutionizing Digital Marketing For Hollywood

The Barbie Movie and Oppenheimer are not just stealing the show on the silver screen, they’re also crushing the game of social media marketing and even serving as beacons of SEO marketing growth. These movies are proving to be more than just mere entertainment juggernauts; they’re ingenious case studies of how vastly different approaches can […]

Bye Bye, Birdie: Meta's Threads Takes Aim at Twitter's Crown

Bye Bye, Birdie: Meta’s Threads Takes Aim at Twitter’s Crown

Among the various platforms that have dominated the social media space, Twitter has stood out with its unique format of short, real-time messages.  But its reign might soon be over, and I don’t think it could come soon enough.  Personally, I have never been a big fan of Twitter.  I am not even sure I […]

Adapting SEO To The AI Age: A Battle of Predictive Prompts, Data Analysis, and Cat/Beetle Hybrids

Adapting SEO To The AI Age: A Battle of Predictive Prompts, Data Analysis, and Cat/Beetle Hybrids

Sure, AI is the talk of the town, transforming industries left and right. Possibly even the SEO industry. Weeeee, look at ChatGPT (and any other barely competitive AI model) go! First it’s writing blog posts, then it’s helping Paul McCartney create new songs for The Beatles, yada yada yada…     All kidding aside though, […]

THE STITCHER (AND STITCHER PREMIUM) PODCAST DISAPPEARING ACT: SILENCE, CONFUSION, AND THE SHUTTING DOWN OF AN APP-LOVED ERA 2

The Stitcher (And Stitcher Premium) Podcast Disappearing Act: Silence, Confusion, And The Shutting Down Of An App-Loved Era

Stitcher, (including Stitcher Premium) one of the longest reigning podcast-listening apps, is about to pull a vanishing act after a glorious 15-year run.  Brace yourselves for silence as the Stitcher apps  and web-streaming audio service go offline on August 29, 2023. Yes, folks, you heard it right. It’s like the final episode of The Sopranos […]

Safeguarding Business Success: A Guide to Data Protection Guidelines and Privacy | Simplified Impact

Safeguarding Business Success: A Guide To Data Protection Regulations And Privacy

Data protection regulations and privacy have become critical considerations for businesses.  Safeguarding user data not only ensures compliance with regulations but also fosters customer trust and protects your business from potential lawsuits and reputation damage. Several clients (who have had lawsuits filed against them) have come to us seeking guidance on this topic.    Today, […]

Don't Fall for the Hype: Why The Adobe Audio Enhancer Won't Deliver Superior Sound for Your Podcast

Don’t Fall for the Hype: Why The Adobe Audio Enhancer Won’t Deliver Superior Sound for Your Podcast

When it comes to creating top-notch podcasts, sound quality is king. That’s it. People will tell you to not fuss over audio quality, and just make a podcast. They’re wrong. Here’s a novel idea: audio – in an AUDIO BASED MEDIUM – matters.   It’s the most important factor to a listening experience – hands […]

Google's Digital Marketing Playbook: From TikTok Bans To Privacy Wins, Get Ready For The Ride Of Your Digital Lives

Google’s Digital Marketing Playbook: From TikTok Bans To Privacy Wins, Get Ready For The Ride Of Your Digital Lives

Move over TikTok ban and the AMERICA Act—Google is here with its digital marketing playbook, providing essential insights into privacy and measurement solutions. In this 31-page guide, Google unveils updates that will revolutionize how advertisers measure performance and connect with consumers. It’s like Google saying, “Hey marketers, buckle up and get ready for the ride […]

Meta/ Facebook Limited Data Use Update: Empowering User Privacy in Colorado, Connecticut, and California

Meta/ Facebook Limited Data Use Update: Empowering User Privacy in Colorado, Connecticut, and California

To prioritize user privacy, Meta (formerly known as Facebook) is introducing a significant update known as “Limited Data Use.” This update, effective today, June 1, 2023, is specifically designed to enhance data protection for individuals residing in Colorado, Connecticut, and California. By leveraging Meta Business Tools, Meta Audience Network, and customer list custom audiences, Meta […]

You Don’t Need A Google Analytics 4 Certification To Understand How To Use It - Here’s What To Look For In The Reports 1

You Don’t Need A Google Analytics 4 Certification To Understand How To Use It – Here’s What To Look For In The Reports

You want to understand who is coming to your website and why, but all you’ve heard is that Google Analytics is waaayyyyyy too much information. Here’s the rub, it is wayyyyyyyy too much information. The bright side is that we can help you sort through it, and you don’t need a Google Analytics 4 certification […]

Mondegreen Vs. Eggcorn: Correct Phrasing Or Common Understanding?

Mondegreen Vs. Eggcorn: Correct Phrasing Or Common Understanding?

A mondegreen vs. an eggcorn and what these two seemingly made-up words mean. Also, what they mean to you is content creators and copywriters who are probably using them all the time without even realizing.  Why Care About Mondegreens vs Eggcorns? I was inspired to write this post by Ann Handley in her book Everbody […]

SEO & Content For Coaches With No Time To Spare

SEO & Content For Coaches With No Time To Spare

Do you struggle with getting clients to follow your blog? Do you find it challenging to produce content for your business consistently? Are you a coach who wants to grow their practice and build their coaching community but don’t know where to start? If so, this post is for you!  I’ll be covering the benefits of […]

The Death of 3rd Party Cookies- Google FLOC and 1st Party Data Optimization

The Death of 3rd Party Cookies- Google FLOC and 1st Party Data Optimization

The Third Party Cookie is dying, and nobody wants to be stuck with their hand in the jar when it does. Even with the three-year period that Google has adopted, many marketing agencies will be scrambling to keep up with the changes. Advertising will no doubt be less effective because, without Third-Party Cookies, the same […]

How To EMbed Getty Images

How To Embed With Getty Images

Here’s a step by step guide for how to embed a picture from Getty Images: Step 1: Download EmbedPress Use this link for the WP plugin: Step 2: Activate the Plugin Step 3: Click on the icon in WordPress then copy and paste the URL of the Getty Image you’d like to use Step 4: […]

Enterprise SEO

Enterprise SEO Simplified

An enterprise SEO strategy should be simple and concise. As a larger organization, you likely have the domain authority and brand recognition to rank for high-level key phrases that will drive traffic in sales. In this blog, we’re going to cover what we here at Simplified Impact recommend for our larger clients who are looking […]

Readability SEO

How Important is Readability to SEO?

How Important is Readability to SEO? It is very important for the following reasons: #1: Schema Semrush defines schema as “a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned […]

How-To-Set-Up-Event-Tracking-in-Google-Analytics-via-Google-Tag-Manager

How to Set Up Event Tracking in Google Tag Manager

In this blog, we’re going to explain How to Set Up Event Tracking in Google Tag Manager. Google defines an event as “user interactions with content other than page loads (pageviews). Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.” If you are an […]

How to Do a Backlink Audit & Remove Toxic Links

How to Do a Backlink Audit & Remove Toxic Links

Right now, you’re sitting down working through making sure that the sites that are linking to your pages/ content are high-quality URLs. In a post-Google EAT guideline world, we’re principally concerned with the quality of the backlinks rather than the quantity. In this super short post, you’re going to learn how to audit & remove your […]

Social Media For Law Firms

The Top 7 Social Media Practices For Law Firms

Social Media for Law Firms: A necessary part of any great marketing plan It’s no secret that social media has a huge impact on society by driving trends, movements, and news developments. Everyone with any understanding of digital marketing will tell you that it is a gold mine for cheap exposure. That it is absolutely […]