Many questions come up in the coaching industry about ranking for SEO and what keywords to use. We will answer those questions by talking about different ways you can get more clients and grow your business.
But first, let’s talk about SEO. SEO is an acronym for “search engine optimization.” It refers to all the techniques you use on your site (or blog) to show higher search engine rankings than other sites with similar content.
This post will help you do just that, but don’t worry if this sounds confusing or overwhelming – we’ll break down everything step-by-step!
Why SEO Matters For Coaches
SEO is a crucial part of any digital marketing strategy because it helps potential clients come across your business without ads.
Your site’s ranking will improve over time as you produce more quality content and organically bring a whole new audience to your site.
It’s not just about Google Search rankings- SEO also helps you rank higher on social media sites like Facebook and Twitter, which means more traffic coming from people who are already engaged in the conversation you’re having online!
You can use it across your entire website, including your landing pages and blog content. All of which will improve their chances of being found organically, saving you money in the long run on advertising.
What SEO Optimization Means
SEO optimization is when you create a plan to use SEO keywords and techniques on your site to show up higher in search engine rankings than other sites with similar content.
To put it simply, SEO works by targeting keywords that your potential clients search. So when you search for “cute puppies” on Google, the first websites you see are the highest ranking for that term.
It gets a little more complicated once you start aiming for featured snippet spots, but for now, let’s focus on general optimization.
For example, this post is targeting the keyword “SEO for Coaches.” You’ll notice that this term is in the headline, URL, meta-description, and throughout the post. All of these are like flags to Google’s engine and will improve your overall ranking.
Your target keywords will depend on your industry and what type of audience you are targeting—my posts on this site target specific industries looking to solve their digital marketing problems.
Such as my previous post on the Top 7 Social Media Marketing Strategies For Law Firms.
We’ll get into a little bit more of how you can find your keywords and how else to improve search rankings below.
How Google Uses Seo
When you post a page, Google will index and crawl it to evaluate several things.
- What terms are on the page?
- Are there other resources (pictures, videos)
- Is it quality content?
- Is it inaccurate or misleading?
- Is it spam?
- How fast does the page load?
- Are there links to other pages on and off the site?
All of these factors will affect the SEO ranking, and there are more that I didn’t include for the sake of simplicity. If you’re interested in learning more about how Google “crawls” your website, here’s a quick explanation from our friends over at Linkbuilding HQ.
In general, the more relevant your page is to a search term, and the better quality content you have, the higher Google will rank your website over others for that given keyword or phrase.
When in doubt, focus on making quality content. None of your optimizations will matter if your audience isn’t finding value in what you post.
When it comes to choosing your keywords, there are a few things you’ll want to keep in mind. The first of which is what you want to rank for.
Just because “Cute Havanese Puppies” is easy to rank for doesn’t mean it’s worthwhile for your business. Instead, think about what problems your audience has and then choose common search terms that solve them.
(let us bless your feed with this smol boi 🥺)
A good and easy way to come with term ideas is to use the Google Autofill and People Also Search For functions. These tools will help you figure out what people are searching for, and you can take those to your SEO tool for an in-depth report.
SEO Research Tool- SEMRush
There are plenty of SEO tools that you can find online with free or paid programs, but SEMrush is inarguably the best.
There is a lot you can do with these tools in general, such as rating the optimizations of your blog posts, tracking your best-performing keywords, and comparing them to your competitors.
With access to an SEO tool, you can easily plugin and test the difficulty of your terms. So, for a website that’s just starting, don’t worry too much about search volume. Instead, finding terms with a low ranking difficulty (KD%) will be much more worthwhile.
If all of this sounds like gibberish to you, then check out the resources included with your SEO tool. It’s in their best interest to make using it as straightforward as possible for you.
What To Do Once You Have Your Terms
Once you decide what you’re ranking for, you will want to go back and gear your existing web pages towards that goal. Here are a few simple checklists that will help you get optimized quickly.
If you use WordPress, you can download the free Yoast SEO plugin to check all of this for you.
Checklist For Blog Posts
- Is Your Keyphrase In The Headline?
- Is Your Keyphrase In The Meta Description?
- How Many Times Does Your Keyphrase Appear?
- Do you have pictures with your keyphrase in the text?
- Do you have outbound links?
- Do you have inbound links?
What To Do After You Optimize
After you optimize a blog post, your job isn’t over. First, we recommend setting up your website with a Google search console, which will give you access to your page statistics.
You will want to check in every once in a while and see which pages are performing well and which ones aren’t. A poorly performing page could mean that it was not appropriately optimized or just that the content wasn’t suitable for your audience.
Either way, take it as a learning experience and constantly evolve your website to keep up. If you want to scale in the digital space, then this is your chance.
Hopefully, this post answered all of your questions about SEO for Coaches. If you have other questions, you can check out the rest of our resources here.
Or, if you would like someone more experienced to handle your SEO strategy, you can reach out to us here.