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SEO & Content For Coaches With No Time To Spare

Do you struggle with getting clients to follow your blog? Do you find it challenging to produce content for your business consistently? Are you a coach who wants to grow their practice and build their coaching community but don’t know where to start? If so, this post is for you!  I’ll be covering the benefits of creating content for coaches and some tips on how coaches can create valuable content. Read on below!

What Do I Mean By Content For Coaches? 

Your content can be anything from blog posts and Facebook lives videos to Social media posts on Instagram or Tik-Tok. All of it exists to engage, entertain, and inform your audience in return for nothing but their time. 

Of course, you are doing this to move them along the buyer’s journey towards your service, but they are not immediately paying for the content. So unless you decide to block your content behind a paywall, which only works for the highest quality creations,  this will be your strategy. 

So, for now, let’s focus on what you can do to use your content to produce a positive ROI. And I know this may seem impossible, but there are ways to make it happen without an in-depth SEO strategy. 

Because who has time to do that, produce quality content, and run a business? But remember that you will need content. 

Your advertisements won’t sustain you forever, and the time will come when you’ll wish you had a backlog of content drawing in organic traffic to your website. 

Why Do Coaches Need Content?

As I already mentioned, you are creating content to move your audience along the buyer’s journey (or sales funnel) and towards a purchase. Which for you is probably enrolling in your coaching program or evergreen offer. 

Not many people know this, but products are more valuable than services because a product already exists, and service promises work. And there is no guarantee that the service they pay for will be what they expect.

Instagram will load in the frontend.

So your content needs not only to be engaging enough to draw in clients but be authoritative enough to show them that you know how to do your job. In a way, it is similar to an advertisement but on a more intimate level. 

On top of that, it’s an excellent opportunity to show off your personality and let your audience get to know you a little better without ever meeting you. 

How Do We Make Our Content Valuable?

There are many ways to make valuable content, and how you do so will be reliant on your medium and your industry. So think about what your audience wants and give it to them!

Either way, your content needs to be engaging, meaningful, and interesting. Easier said than done, I know, but that’s the way it is. 

A promising direction, whether you’re on Social Media or your website, is to stay informative. People come to you to learn and improve themselves after all. 

So give them the resources to do that! Make short Tik-Toks how-to’s that solve problems your audience might have. 

Or, if you are more of a writer, then create a post like this one. Again, you will want to be intentional about what you write and target your audience for SEO purposes if you can.  

Learn More About How Coaches Can Utilize Search Engine Optimization!

But if you don’t have time for that, start by focusing on problems you are already solving for your audience. It’s a great way to show off your expertise. 

Just remember that all of your content should be relevant to your business. Jumping on the most recent bandwagon isn’t going to mean anything if you have a 0% conversion rate. 

What If You Don’t Have Time To Make Content? 

We all know what it’s like to try writing a blog post. You start with a great idea, and when you get started, the words just won’t come out. Everything you do write seems terrible, and your mind just blanks on the rest.

And even if you are producing consistent content, eventually, that burnout will catch up to you. Or if none of that is true, then maybe you just don’t have time to create content in the first place. 

That’s okay! It’s hard to run a business, and it doesn’t leave us time for everything. That’s why we learn how to delegate and optimize. 

Consider hiring someone to produce content for you. The time that you save doing it all yourself could be well worth the money. 

But if you want to take on the challenge yourself, here are 3 ways to make the process a little easier. 

1. Plan Out Your Topics Ahead Of Time 

Make a content schedule or just a list of topics that you are excited to cover. Sometimes knowing what you are going to do is half the battle, and figuring that out ahead of time will make everything way more manageable. 

2. Outline Your Content

Not everyone is a creative genius, and coming up with great ideas on the spot is hard. This is why you should use an outline to plan out what you will produce before you work on it. You’d be amazed at how much easier content production is with some simple guidelines.

3. Ask For Input

Sometimes we get caught up in our worries and can’t see a finished product for what it is. Asking friends, family, or colleagues for their input is a great way to get a read on a piece of content before it is released. 

Doing this is also a little thought of a solution to a creative block and can new ideas start flowing again. 

via GIPHY

5 Easy Content Ideas For Coaches

  1. Make a Tick-Tock or Youtube Short showing off some of your successes, this could even be something you could buy because of your coaching income.
  2. Make a quick how-to guide on something you know how to do well, like setting up a digital funnel.
  3. Share your morning routine.
  4. Write a blog post (warning: articles written about topics concerning money or wellness are difficult to rank for organically, but can still be good content)
  5. Hop on a Facebook live and share some of your ideas.

Search Engine Optimization For Coaches

Many questions come up in the coaching industry about ranking for SEO and what keywords to use. We will answer those questions by talking about different ways you can get more clients and grow your business.

But first, let’s talk about SEO. SEO is an acronym for “search engine optimization.” It refers to all the techniques you use on your site (or blog) to show higher search engine rankings than other sites with similar content. 

This post will help you do just that, but don’t worry if this sounds confusing or overwhelming – we’ll break down everything step-by-step! 

Why SEO Matters For Coaches

SEO is a crucial part of any digital marketing strategy because it helps potential clients come across your business without ads. 

Your site’s ranking will improve over time as you produce more quality content and organically bring a whole new audience to your site. 

It’s not just about Google Search rankings- SEO also helps you rank higher on social media sites like Facebook and Twitter, which means more traffic coming from people who are already engaged in the conversation you’re having online!

You can use it across your entire website, including your landing pages and blog content. All of which will improve their chances of being found organically, saving you money in the long run on advertising.

What SEO Optimization Means

SEO optimization is when you create a plan to use SEO keywords and techniques on your site to show up higher in search engine rankings than other sites with similar content.

To put it simply, SEO works by targeting keywords that your potential clients search. So when you search for “cute puppies” on Google, the first websites you see are the highest ranking for that term. 

It gets a little more complicated once you start aiming for featured snippet spots, but for now, let’s focus on general optimization. 

For example, this post is targeting the keyword “SEO for Coaches.” You’ll notice that this term is in the headline, URL, meta-description, and throughout the post. All of these are like flags to Google’s engine and will improve your overall ranking. 

Your target keywords will depend on your industry and what type of audience you are targeting—my posts on this site target specific industries looking to solve their digital marketing problems. 

Such as my previous post on the Top 7 Social Media Marketing Strategies For Law Firms. 

We’ll get into a little bit more of how you can find your keywords and how else to improve search rankings below. 

How Google Uses Seo

When you post a page, Google will index and crawl it to evaluate several things. 

  1. What terms are on the page?
  2. Is it Quality Content?
  3. Are there other resources (pictures, videos)
  4. Is it inaccurate or misleading?
  5. Is it spam?
  6. How fast does the page load?
  7. Are there links to other pages on and off the site?

All of these factors will affect the SEO ranking, and there are more that I didn’t include for the sake of simplicity. If you’re interested in learning more about how Google “crawls” your website, here’s a quick explanation from our friends over at Linkbuilding HQ.  

In general, the more relevant your page is to a search term, and the better quality content you have, the higher Google will rank your website over others for that given keyword or phrase.

When in doubt, focus on making quality content. None of your optimizations will matter if your audience isn’t finding value in what you post. 

If you’re interested in learning more about SEO contact us here!! We can hook you up with your organic audience!

When it comes to choosing your keywords, there are a few things you’ll want to keep in mind. The first of which is what you want to rank for. 

Just because “Cute Havanese Puppies” is easy to rank for doesn’t mean it’s worthwhile for your business. Instead, think about what problems your audience has and then choose common search terms that solve them. 

(let us bless your feed with this smol boi 🥺)

A good and easy way to come with term ideas is to use the Google Autofill and People Also Search For functions. These tools will help you figure out what people are searching for, and you can take those to your SEO tool for an in-depth report. 
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SEO Research Tool- SEMRush

There are plenty of SEO tools that you can find online with free or paid programs, but SEMrush is inarguably the best.

There is a lot you can do with these tools in general, such as rating the optimizations of your blog posts, tracking your best-performing keywords, and comparing them to your competitors. 

With access to an SEO tool, you can easily plugin and test the difficulty of your terms. So, for a website that’s just starting, don’t worry too much about search volume. Instead, finding terms with a low ranking difficulty (KD%) will be much more worthwhile. 

If all of this sounds like gibberish to you, then check out the resources included with your SEO tool. It’s in their best interest to make using it as straightforward as possible for you. 

What To Do Once You Have Your Terms

Once you decide what you’re ranking for, you will want to go back and gear your existing web pages towards that goal. Here are a few simple checklists that will help you get optimized quickly. 

If you use WordPress, you can download the free Yoast SEO plugin to check all of this for you. 

Checklist For Blog Posts

  • Is Your Keyphrase In The Headline?
  • Is Your Keyphrase In The Meta Description?
  • How Many Times Does Your Keyphrase Appear? 
  • Do you have pictures with your keyphrase in the text? 
  • Do you have outbound links? 
  • Are there any inbound links? 

What To Do After You Optimize

After you optimize a blog post, your job isn’t over. First, we recommend setting up your website with a Google search console, which will give you access to your page statistics. 

You will want to check in every once in a while and see which pages are performing well and which ones aren’t. A poorly performing page could mean that it was not appropriately optimized or just that the content wasn’t suitable for your audience. 

Either way, take it as a learning experience and constantly evolve your website to keep up. If you want to scale in the digital space, then this is your chance. 

Hopefully, this post answered all of your questions about SEO for Coaches. If you have other questions, you can check out the rest of our resources here. 

Or, if you would like someone more experienced to handle your SEO strategy, you can reach out to us here

This will help you build up trust with potential clients as they’re browsing for coaching services – meaning more leads and ultimately higher sales conversion rates in the future! If this sounds like something you’d be interested in learning how to do yourself (or are already doing), we can help!

If you have questions about our SEO strategy, contact us today!

Editors Note: This guide was originally posted on September 28th, 2021, and has since been updated for quality.

How to embed with Getty Images

Here’s a step by step guide for how to embed a picture from Getty Images:

Step 1: Download EmbedPress

Use this link for the WP plugin:

Step 2: Activate the Plugin

Step 3: Click on the icon in WordPress then copy and paste the URL of the Getty Image you’d like to use

Step 4: Add the embed code into the “text” area of the page you’d like to add the picture to

It should look like this

Embed from Getty Images

Here’s a video that explains exactly what to do if you’re having trouble:

I hoped this help! Feel free to drop a question below if you have any issues!

The Top 7 Social Media Practices For Law Firms

The Top 7 Social Media Practices For Law Firms

Social Media for Law Firms: A necessary part of any great marketing plan

It’s no secret that social media has a huge impact on society by driving trends, movements, and news developments. Everyone with any understanding of digital marketing will tell you that it is a gold mine for cheap exposure. That it is absolutely necessary for your business to succeed in the current day and age. So today, we’re covering the top 7 social media practices for law firms!

We have already seen the impacts of some great social media strategies, such as Wendy’s aggressively comedic Twitter profile. Meanwhile, everyone else is scrambling to keep up unsure of what actually works and if they should even care. What is true is that your business has been fine without social media and it will continue to be fine without it, but you aren’t reading this because you want ‘fine’. You are reading this because you are looking for something cheap and relatively easy that is going to skyrocket your profits. 

Social media may be that option. Besides labor costs, there is no immediate overhead when creating a social media marketing strategy. So if you are smart or lucky you can create a ton of buzz without breaking the bank. The American Bar Association reported that 76% of Law Firms maintain a presence in social networks, so you’ll need some ways to stand out. This will require a good amount of creativity and in-depth knowledge of the platforms because sorry to say, no one on Twitter cares about your law practice. And no one will care about it just because you’ve made an account and started making sassy snap-backs at your clients. 

They will care though for two reasons; one, because you have something to offer, and two, because through those offerings you are building a human connection. This does not necessarily mean that you will be giving out free swag or services. What you offer can be anything that the client considers valuable, like informational content. And the connection you are building won’t need to be an intimate one. Imagine your social account like it’s Ronald McDonald, albeit a little less creepy. It will be your company’s face and should be consistent enough in its tone & voice to make everyone feel like they are really interacting with your company personified. 

#1 Understand The Social Platforms

You may know a little bit already about each platform and how to use it, but for the sake of being all-encompassing here’s a rundown. There is a lot to know about each of these platforms, including what types of media to use, what demographics are best targeted, and what types of businesses will benefit from each. Ultimately, which platform you decide to use will be what works best for you. You can follow all of the examples you’d like, but if you really want to make a name for yourself out there you will have to stop following the pack and start leading your own evolution. 

Best social media practices for law firms
Source

Twitter

Since 2006, Twitter has been a major player because of its unique approach to text-based content. In 140 (now 280) words or fewer users have needed to grab and maintain the attention of as many users as possible. Today the platform has expanded to include image and video content, but a majority of its interaction still comes from text within comment threads. As a company, your goal will be to catch fire with a viral tweet or charm your audience by making relevant comments on their posts. It is also a great place to respond to customer service issues. 

Twitter Usage By Age Group- Social Media Practices for law firms
Source

Statistics To Keep In Mind

  • 22% of all US adults have used Twitter
  • 38% of Americans between the ages of 18-29 have used Twitter
  • Almost half of Americans ages 18-24 are on Twitter
  • 24% of men and 21% of women use the platform

Facebook

Launched in 2004 by a bunch of Harvard students, Facebook has since become the platform to keep up with your family and friends. As a company, it’s great for building your brand awareness and taking advantage of Facebook Ads. You will want to create a dedicated company profile so that you can reach as many clients as possible. Video is also a great way to reach people on Facebook, as long as you are producing quality content. Nothing turns potential clients away like a poorly made video. 

Statistics To Keep In Mind

  • About ¾ of Facebook users visit the site daily
  • 69% of U.S. adults have used Facebook in the past
  • 63% of men and 75% of women in the U.S have used Facebook
  • Facebook has the highest percentage of users over the age of 65

 

Instagram

One of the newer platforms, Instagram became increasingly popular in no time at all. Its main feature is the ability to post and share pictures that you have taken with your friends. Users also have the ability to post Reels, which are short videos that stay up for 24-hours before disappearing, much like Snapchat stories. In terms of business, Instagram is a must-have for e-commerce brands. There is a place as well for brands that can craft some interesting long-form content in their captions. 

 

View this post on Instagram

 

A post shared by Big Law Boiz (@biglawboiz)

Statistics To Keep In Mind

Linkedin

Linkedin is primarily known as the main social media tool for B2B marketing. It allows you to connect with companies and their employees. The key to making noise here will be to remain informative. Offer seminars and create your own group for law professionals. It may take a while for you to see any results, but they can be impactful in time. 

Statistics To Keep In Mind

  • 27% of U.S. adults have used Linkedin
  • The largest demographic of users is adults between the ages of 25-29
  • 51% of all U.S college grads have used Linkedin

Pinterest 

Pinterest is somewhat of a visual search engine. It allows you to explore posts in the form of pictures, gifs, and videos, and then pin them to your own board for later. Because of this it’s been a great avenue for fashion and home design brands. It is not quite as image-driven as Instagram though and your success will rely more on cool ideas. 

Here’s a great example of how a law firm has successfully leveraged Pinterest. 

Statistics To Keep In Mind

  • 28% of U.S adults have used Pinterest
  • An overwhelming majority of Pinterest users are women
  • There is a relatively even spread of age ranges on the platform up to 65

Reddit

The Self-proclaimed “Front Page of the Internet”, Reddit is a collection of message boards that rate posts and content with upvotes and downvotes. What makes Reddit’s system different from Instagram is that downvotes will subtract from a posts visibility, so it is decided on a majority rules basis. There are subreddits that allow its users to filter by niche subject and its algorithms allow smaller subreddits to be featured alongside the larger ones. The main forms of marketing tactics here will be hosting Ask Me Anythings (AMAs) and paid advertising. 

Statistics To Keep In Mind

  • 11% of U.S adults have used Reddit
  • The number of males almost double females

 

#2- Hire a Dedicated Social Media Team

You’re busy and you don’t have time to be running your business and its social accounts. And if you think you do, then you could be doing a lot better. How much thought are you putting into your content? Posting the same content across every channel every couple of days is not going to get you anywhere. Plus, there is analytics to monitor and an evolving social landscape to keep track of. Nothing shows how out of touch you are more than jumping on an irrelevant hashtag. Even worse if you have misunderstood the point so badly that it becomes offensive. 

Do you have worst-case scenario plans? Some faux pas is inevitable but how you handle them can be the difference between a minor setback and complete customer fallout. There will be stances to make on important issues as well, as it’s becoming less and less acceptable to just stick your head in the sand. What about customer complaints? Fewer people are going through dedicated customer services channels in favor of venting their frustrations where everyone can see them. Your team will need a dedicated and professional way of dealing with all these issues if you want your social strategy to be a benefit instead of a liability. 

Nobody has all the answers, but you should at least have a team behind you trying to figure them out. Maybe your team only needs to be one individual with social channels as their focus that can get support from the rest of your team when it comes to what to post. You don’t need to set up a CSI crime lab just to analyze how each of your posts is performing. There are a number of free and paid social media analytics tools that will be indispensable when it comes to understanding your strategy. 

Simplified Impact can help you out with this!! If you’re interested contact us here 🙂

#3 Be Entertaining or Informative

We’ve talked a lot about strategy but when it’s all said and done, none of it will matter without good content. This is where your clients get to not only understand what you think is valuable but give them a reason to come back for more. Now you’re probably asking yourself what good content actually is. The best thing you can do here is focused on at least being informative if you can’t be entertaining. Which, no offense, will probably be easier for some of you to manage anyways. 

Some of the most effective Tik-Tok content has been created by lawyers explaining law technicalities that no one knows about. In most cases the people watching will never be in these situations, but novel pieces of information to humans are like shiny pebbles to otters. We love to collect and show them off for all of our friends to see.

@lawbymikeMerch Drop! Link In Bio ##merch ##advice ##secret ##fashion ##lawyer ##lawschool♬ Whoopty – CJ

In general, the best practice here is to be informative always and be entertaining when you can. If you have a very good understanding of what your clients find entertaining then go for it, but in most cases, it will fall flat. Maybe by no fault of your own. Most businesses have a wide customer base with a variety of interests. It would literally be impossible to cater to all of them. 

The value you provide to them could also come through what content you curate as well. Let’s use Twitter as an example; by retweeting a ton of informational content about law practices from other sources people will come to believe that you are tuned into the industry. In the future, if they are ever looking for information in this area you will be their first stop. All of this without even producing the content you are sharing, and still while giving the proper credit where it’s due. 

#4 Stick With What You Know

Just because you are planning entertaining and informative content does not mean you should be branching into areas that you know nothing about. Your main goal is to be relevant to your potential clients, so do that. Don’t be posting random memes that you find on the internet just because other people think that they are funny. And don’t be posting facts about cereal just because Quaker Oats is trending on Twitter. Always ask yourself how anything can be tied back into your brand’s values. 

If Quaker Oats is trending maybe that’s your chance to post about the interesting history of cereal-based legal proceedings. Follow that up with a relevant meme about your own post that will actually engage your audience now that they feel a part of the loop. In just two posts you will have engaged, charmed, and informed your audience giving them something they can share with their friends. 

Tactics like this show that you are not only in tune with what your clients need but will establish you as an authority in your field. This is crucial when it comes to marketing your Law Firm because clients want some evidence that you actually know what you’re doing. 

#5 Create Your Brands Tone

Wendys is usually mentioned as the golden standard for companies who have perfectly crafted their company’s social persona. It calls out customers and competitors alike with comments that usually border on insulting. Chances are you could come across a good amount of their Tweets without ever going on Twitter. Why? Because their content is entertaining, genuine, and consistent. 

Their ability to do this rides almost entirely on their tone of voice. It is all on brand, and everyone knows what to expect. This is how they manage to insult their competitors without it seeming petty or awkward. Of course, maintaining a persona like this is difficult to pull off and there’s a reason everyone doesn’t do it. 

What you can do to start is create a brand guide that will allow anyone skilled to pick it up and adopt your tone and voice. This guide will also include your brand’s color pallets and what kinds of visual content you prefer. 

#6 Utilize A Content Calendar

Behind the scenes of every great poet is a schedule. This may seem counterintuitive to “keeping your finger on the pulse” of the social media landscape. Like how every author has dumpsters full of terrible drafts, any social media manager has worked their delete button thin from all the content that gets scrapped. There is merit in being able to adapt to the recent news and trends, and there will be a section of your strategy dedicated to this. 

The majority of what you post though will come from your calendar. Which, usually, will extend outwards for about a month. This allows you to properly promote upcoming deals or events, and in general, makes it easier to cover all of your bases. This way you will also have an immediate resource to check past posts for anything that can be improved. 

#7 Don’t Be Afraid To Stand Out

A lot of the advice in this post could be misconstrued as telling you to just play it safe. There is after all danger in upsetting your clients by posting something off-color. In large part though, having any amount of common sense will protect you from the worst of these issues, and your disaster response plan will cover the rest. 

The human attention span has dropped to an average of 8 seconds (that’s 1 less than a goldfish), and most of their content is consumed by scrolling. Your posts will not only need to halt their endless scrolling but keep them engaged long enough to get your message across. This is difficult on its own and becomes even more so as people become blind to certain marketing techniques. If you can remember any one thing from this post make it “be original but be yourself”, and with that in mind your content will stand out.

We hope our 7 Social Media Practices For Law Firms helped! Click here to book a call with us, we’d love to talk to you!