Do you struggle with getting clients to follow your blog? Do you find it challenging to produce content for your business consistently? Are you a coach who wants to grow their practice and build their coaching community but don’t know where to start? If so, this post is for you! I’ll be covering the benefits of creating content for coaches and some tips on how coaches can create valuable content. Read on below!
What Do I Mean By Content For Coaches?
Your content can be anything from blog posts and Facebook lives videos to Social media posts on Instagram or Tik-Tok. All of it exists to engage, entertain, and inform your audience in return for nothing but their time.
Of course, you are doing this to move them along the buyer’s journey towards your service, but they are not immediately paying for the content. So unless you decide to block your content behind a paywall, which only works for the highest quality creations, this will be your strategy.
So, for now, let’s focus on what you can do to use your content to produce a positive ROI. And I know this may seem impossible, but there are ways to make it happen without an in-depth SEO strategy.
Because who has time to do that, produce quality content, and run a business? But remember that you will need content.
Your advertisements won’t sustain you forever, and the time will come when you’ll wish you had a backlog of content drawing in organic traffic to your website.
Why Do Coaches Need Content?
As I already mentioned, you are creating content to move your audience along the buyer’s journey (or sales funnel) and towards a purchase. Which for you is probably enrolling in your coaching program or evergreen offer.
Not many people know this, but products are more valuable than services because a product already exists, and service promises work. And there is no guarantee that the service they pay for will be what they expect.
So your content needs not only to be engaging enough to draw in clients but be authoritative enough to show them that you know how to do your job. In a way, it is similar to an advertisement but on a more intimate level.
On top of that, it’s an excellent opportunity to show off your personality and let your audience get to know you a little better without ever meeting you.
How Do We Make Our Content Valuable?
There are many ways to make valuable content, and how you do so will be reliant on your medium and your industry. So think about what your audience wants and give it to them!
Either way, your content needs to be engaging, meaningful, and interesting. Easier said than done, I know, but that’s the way it is.
A promising direction, whether you’re on Social Media or your website, is to stay informative. People come to you to learn and improve themselves after all.
So give them the resources to do that! Make short Tik-Toks how-to’s that solve problems your audience might have.
Or, if you are more of a writer, then create a post like this one. Again, you will want to be intentional about what you write and target your audience for SEO purposes if you can.
But if you don’t have time for that, start by focusing on problems you are already solving for your audience. It’s a great way to show off your expertise.
Just remember that all of your content should be relevant to your business. Jumping on the most recent bandwagon isn’t going to mean anything if you have a 0% conversion rate.
What If You Don’t Have Time To Make Content?
We all know what it’s like to try writing a blog post. You start with a great idea, and when you get started, the words just won’t come out. Everything you do write seems terrible, and your mind just blanks on the rest.
And even if you are producing consistent content, eventually, that burnout will catch up to you. Or if none of that is true, then maybe you just don’t have time to create content in the first place.
That’s okay! It’s hard to run a business, and it doesn’t leave us time for everything. That’s why we learn how to delegate and optimize.
Consider hiring someone to produce content for you. The time that you save doing it all yourself could be well worth the money.
But if you want to take on the challenge yourself, here are 3 ways to make the process a little easier.
1. Plan Out Your Topics Ahead Of Time
Make a content schedule or just a list of topics that you are excited to cover. Sometimes knowing what you are going to do is half the battle, and figuring that out ahead of time will make everything way more manageable.
2. Outline Your Content
Not everyone is a creative genius, and coming up with great ideas on the spot is hard. This is why you should use an outline to plan out what you will produce before you work on it. You’d be amazed at how much easier content production is with some simple guidelines.
3. Ask For Input
Sometimes we get caught up in our worries and can’t see a finished product for what it is. Asking friends, family, or colleagues for their input is a great way to get a read on a piece of content before it is released.
Doing this is also a little thought of a solution to a creative block and can new ideas start flowing again.
The most important thing to remember is that content marketing is not a one-time job. Instead, it’s an ongoing process of creating and publishing new information on your website, blog posts, videos, eBooks, or other resources.
This will help you build up trust with potential clients as they’re browsing for coaching services – meaning more leads and ultimately higher sales conversion rates in the future! If this sounds like something you’d be interested in learning how to do yourself (or are already doing), we can help!