Enterprise SEO simplified

Enterprise SEO Simplified

An enterprise SEO strategy should be simple and concise. As a larger organization, you likely have the domain authority and brand recognition to rank for high-level key phrases that will drive traffic in sales. In this blog, we’re going to cover what we here at Simplified Impact recommend for our larger clients who are looking to increase their organic traffic.

SEMrush, Keywords Everywhere, and SERP

Let’s talk tools-

A discussion about SEO would be incomplete without SEMrush. In our opinion, this is the most complete and comprehensive SEO tool you can buy. If you have a content marketing team on staff or work with an agency, SEMrush should be a critical part of your keyword & competitor research. There are other tools like Moz and ahrefs that provide great information but if you’re looking for the best bang for your buck, SEMrush can’t be beaten. We’ll be using SEMrush for the keyword research we do in this blog, along with keywords everywhere. Find pricing info here.

Keywords everywhere is an invaluable tool for anybody who does SEO. It’s a basic chrome extension that allows you to see related keywords, trend charts, and PASF (people-also-search-for) for free. It also displays the same type of UI below inside of YouTube so you can see the tags related to whatever video(s) you’re working on. By the way, YouTube SEO is extremely underleveraged. Stay tuned for a blog around that topic soon.

Keywords everyw
Here’s what it looks like in your SERP

SERP or search-engine-results page should be the backbone of the research you complete before writing something. As SEOs, sometimes we neglect our SERP because we get overly invested in the various tools we use for researching. Googling the keyphrase you want to rank for and critiquing the quality/ structure of the high-ranking content will give you everything you need to produce something of superior.

Branded Traffic

A common question we hear is “what percentage of my organic traffic should be branded?” SEMrush did a great blog explaining where branded traffic comes from, if you have questions about that I encourage you to read here and then come back when you’re up to speed.

If you’re an enterprise company that has decent brand recognition, then you likely already have decent if not great brand visibility. This is great, but you’re into enterprise SEO strategies that means you’re into getting in the faces of new customers. There are incredible brands out there who get nearly 90% of their organic traffic from non-branded keywords & users.

Personally, I believe your “right” percentage branded and non-branded traffic is entirely dependant on your industry. The question you should be asking yourself is: what type of information is the most valuable to my current consumer. If you’re Nike, which has an incredible catalog of work that consumers are interested in learning more about, your branded keywords are likely more valuable to your audience. As a Nike consumer myself I think that the search phrase “the history of the Nike Air Max” is more interesting than something like “best outdoor basketball shoes.”

https://www.sneakerfreaker.com/features/history-inspiration-air-max

Non-Branded Traffic

Your non-branded traffic should be dedicated to providing information that would be useful both to people who know you and people who don’t. You don’t want to forget about the people who already support you, because chances are they have a lot of similarities to the people who will be supporting you in the future.

A Holistic Approach to SEO

Holistic SEO
I can’t take credit for this awesome visual that represents what holistic SEO means. Check out Mind Stream Media Group for some great content!

Creating high-quality content will always be the cornerstone of every great SEO strategy. However, as an enterprise business/ cooperation you’re site probably has a lot of moving parts. Ensuring that your site health is optimal and your backlinks are of the highest quality will play a key role in whether or not you can stand up to your competitors. For instance, if a page takes more than about 3-5 seconds to load, half of your prospective audience will simply bounce off. 

There’s no point in creating all of that great content just for the site to load. Please work with your dev team to ensure that all elements of UI/UX are optimized to give your users the best on-page experience possible.

For more info about our Enterprise SEO services, contact us here today!!

 

Posted in SEO
How important is readability to SEO?

How Important is Readability to SEO?

How Important is Readability to SEO? It is very important for the following reasons:

#1: Schema

Semrush defines schema as “a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site. For this reason, schema markup has become a hot topic of SEO.

The blog linked above also explains why Schema is important according to SQEG (Google’s Search Quality Evaluator Guidelines) and the most recent EAT Update (Expert, Authority, Trustworthiness)

How did I find this blog you ask? I found it via Rich Results!

Google Rich Results

 

How your data is structured directly correlates to how likely your content will be selected to appear in Google’s Rich Results. As you can see above google event highlighted the portion of the text it deemed as high quality information. How? Because the data was structured in a way that made it easily transferrable to rich results:

#2: UX UI (AKA User Interface and User Experience)

If you’re dividing your content using correct spacing and various Header tags, it just makes the content easier to consume.

For more info on why/how to use header tags, I’m going to defer to Amelia Willson from over at Search Engine Journal because she does it more justice than I could. Just know that you can find those header tag options by clicking here in WordPress:

Where to find header tags in wordpress

Here’s what they look like (H2)

H3

H4

H5

Make sure when you’re selecting your theme, you choose a theme with H tags you think will fit well with the aesthetic of your website. After all, you’re going to be using them pretty often!

#3: Yoast!

Yoast SEO has a readability section in their in-post screen element if you’re using WordPress. It’s always important to Yoast when you’re writing any type of content since their machine learning directly correlates to SEO best practices. Additionally, it’s impossible to remember all of the various SEO & readability rules. Why make it harder on yourself? Here’s what this blog looks like from a readability standpoint:

I hope this blog gave you some valuable insight on how to optimize your blog from a readability POV. In a post-EAT world, this will become increasingly important for someone adopting a holistic SEO strategy.

If you have questions about our SEO strategy, contact us today!

Posted in SEO
How to Do a Backlink Audit & Remove Toxic Links

How to Do a Backlink Audit & Remove Toxic Links

Right now, you’re sitting down working through making sure that the sites that are linking to your pages/ content are high-quality URLs. In a post-Google EAT guideline world, we’re principally concerned with the quality of the backlinks rather than the quantity. In this super short post, you’re going to learn how to audit & remove your toxic backlinks.

Why? in the words of Ella Henning from Perfect search media – “Having low-quality backlinks or backlinks from irrelevant sites adds no value to the E-A-T score. Instead, building backlinks from relevant industry or niche sites and disavowing low-quality backlinks can improve E-A-T.” – Read more about Healthy E-A-T-ing here 

This is a key part of a movement called Holistic SEO- going above and beyond to provide consumers with superior quality information. It turns out if you actually work hard to provide people with great quality information, you’ll get great search rankings! 

Imagine that? 

If you don’t have many backlinks yet, no worries. Focus on providing great quality information and the backlinks will come. 

For those of you who need a backlink audit, here’s what to do: 

Step 1:

Find a list of your external links

If you have a website, you should hook up Google search console via your DNS settings (here’s how to do that if you don’t know.) This is a free tool that will tell you where your links are coming from by following these steps. 

Alternatively (if you’re okay with signing up) you can use Semrush’s backlink audit tool which makes it much easier. This is more worth it for someone with a larger site or who’s looking for a more in-depth review of their external links. In this post, we’re going to focus on the free example that will apply to a majority of small businesses.

In GSC you find your external links here: 

Where to find backlinks in Search Console

 

Step 2:

Export your internal links and create a list of the sites & URLs you deem as toxic (aka you don’t want them linking to your site) 

 

Step 3:

Take the list of sites & URLs and format them into a .txt file just like the example we created below: 

Domains should be formatted like this: 

domain:thisisabadwebsite.com

Specific URLs should be formatted like this

https://www.toxicwebsite.com/bad-url-examples/

Plaintextexample

 

Step 4:

Open up your disavow tool here: 

https://search.google.com/search-console/disavow-links

domain:thisisabadwebsite.com https://www.toxicwebsite.com/bad-url-examples/

 

Step 5:

Select a property and upload your disavow list. 

There you go! 

You have now removed any domains or pages that may have been damaging or affecting your website’s rankings. A Backlink Audit should be completed fairly often (I recommend every 4-6 weeks.) Don’t go crazy here- there’s no need to make this process longer than it has to be. A breif glance at your external links should make it immediately clear which links are toxic and which are not. As always, be careful to make sure the links/ URLs you’re disavowing are correct by clicking around and reviewing your work before uploading!

Posted in SEO