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Content For Coaches With No Time To Spare

Do you struggle with getting clients to follow your blog? Do you find it challenging to produce content for your business consistently? Are you a coach who wants to grow their practice and build their coaching community but don’t know where to start? If so, this post is for you!  I’ll be covering the benefits of creating content for coaches and some tips on how coaches can create valuable content. Read on below!

What Do I Mean By Content For Coaches? 

Your content can be anything from blog posts and Facebook lives videos to Social media posts on Instagram or Tik-Tok. All of it exists to engage, entertain, and inform your audience in return for nothing but their time. 

Of course, you are doing this to move them along the buyer’s journey towards your service, but they are not immediately paying for the content. So unless you decide to block your content behind a paywall, which only works for the highest quality creations,  this will be your strategy. 

So, for now, let’s focus on what you can do to use your content to produce a positive ROI. And I know this may seem impossible, but there are ways to make it happen without an in-depth SEO strategy. 

Because who has time to do that, produce quality content, and run a business? But remember that you will need content. 

 

Your advertisements won’t sustain you forever, and the time will come when you’ll wish you had a backlog of content drawing in organic traffic to your website. 

Why Do Coaches Need Content?

As I already mentioned, you are creating content to move your audience along the buyer’s journey (or sales funnel) and towards a purchase. Which for you is probably enrolling in your coaching program or evergreen offer. 

 

Not many people know this, but products are more valuable than services because a product already exists, and service promises work. And there is no guarantee that the service they pay for will be what they expect.

Instagram will load in the frontend.

So your content needs not only to be engaging enough to draw in clients but be authoritative enough to show them that you know how to do your job. In a way, it is similar to an advertisement but on a more intimate level. 

 

On top of that, it’s an excellent opportunity to show off your personality and let your audience get to know you a little better without ever meeting you. 

How Do We Make Our Content Valuable?

There are many ways to make valuable content, and how you do so will be reliant on your medium and your industry. So think about what your audience wants and give it to them!

 

Either way, your content needs to be engaging, meaningful, and interesting. Easier said than done, I know, but that’s the way it is. 

 

A promising direction, whether you’re on Social Media or your website, is to stay informative. People come to you to learn and improve themselves after all. 

 

So give them the resources to do that! Make short Tik-Toks how-to’s that solve problems your audience might have. 

 

Or, if you are more of a writer, then create a post like this one. Again, you will want to be intentional about what you write and target your audience for SEO purposes if you can.  

Learn More About How Coaches Can Utilize Search Engine Optimization!

But if you don’t have time for that, start by focusing on problems you are already solving for your audience. It’s a great way to show off your expertise. 

 

Just remember that all of your content should be relevant to your business. Jumping on the most recent bandwagon isn’t going to mean anything if you have a 0% conversion rate. 

What If You Don’t Have Time To Make Content? 

 

We all know what it’s like to try writing a blog post. You start with a great idea, and when you get started, the words just won’t come out. Everything you do write seems terrible, and your mind just blanks on the rest.

 

And even if you are producing consistent content, eventually, that burnout will catch up to you. Or if none of that is true, then maybe you just don’t have time to create content in the first place. 

 

That’s okay! It’s hard to run a business, and it doesn’t leave us time for everything. That’s why we learn how to delegate and optimize. 

 

Consider hiring someone to produce content for you. The time that you save doing it all yourself could be well worth the money. 

 

But if you want to take on the challenge yourself, here are 3 ways to make the process a little easier. 

 

1. Plan Out Your Topics Ahead Of Time 

 

Make a content schedule or just a list of topics that you are excited to cover. Sometimes knowing what you are going to do is half the battle, and figuring that out ahead of time will make everything way more manageable. 

 

2. Outline Your Content

 

Not everyone is a creative genius, and coming up with great ideas on the spot is hard. This is why you should use an outline to plan out what you will produce before you work on it. You’d be amazed at how much easier content production is with some simple guidelines.

 

3. Ask For Input

 

Sometimes we get caught up in our worries and can’t see a finished product for what it is. Asking friends, family, or colleagues for their input is a great way to get a read on a piece of content before it is released. 

 

Doing this is also a little thought of a solution to a creative block and can new ideas start flowing again. 

Conclusion

The most important thing to remember is that content marketing is not a one-time job. Instead, it’s an ongoing process of creating and publishing new information on your website, blog posts, videos, eBooks, or other resources. 

 

This will help you build up trust with potential clients as they’re browsing for coaching services – meaning more leads and ultimately higher sales conversion rates in the future! If this sounds like something you’d be interested in learning how to do yourself (or are already doing), we can help!

If you have questions about our SEO strategy, contact us today!

SEO services for life and business coaches

SEO for Coaches: The ULTIMATE Guide

Many questions come up in the coaching industry about ranking for SEO and what keywords to use. We will answer those questions by talking about different ways you can get more clients and grow your business.

But first, let’s talk about SEO. SEO is an acronym for “search engine optimization.” It refers to all the techniques you use on your site (or blog) to show higher search engine rankings than other sites with similar content. 

This post will help you do just that, but don’t worry if this sounds confusing or overwhelming – we’ll break down everything step-by-step! 

Why SEO Matters For Coaches

SEO is a crucial part of any digital marketing strategy because it helps potential clients come across your business without ads. 

Your site’s ranking will improve over time as you produce more quality content and organically bring a whole new audience to your site. 

It’s not just about Google Search rankings- SEO also helps you rank higher on social media sites like Facebook and Twitter, which means more traffic coming from people who are already engaged in the conversation you’re having online!

You can use it across your entire website, including your landing pages and blog content. All of which will improve their chances of being found organically, saving you money in the long run on advertising.

What SEO Optimization Means

SEO optimization is when you create a plan to use SEO keywords and techniques on your site to show up higher in search engine rankings than other sites with similar content.

To put it simply, SEO works by targeting keywords that your potential clients search. So when you search for “cute puppies” on Google, the first websites you see are the highest ranking for that term. 

It gets a little more complicated once you start aiming for featured snippet spots, but for now, let’s focus on general optimization. 

For example, this post is targeting the keyword “SEO for Coaches.” You’ll notice that this term is in the headline, URL, meta-description, and throughout the post. All of these are like flags to Google’s engine and will improve your overall ranking. 

Your target keywords will depend on your industry and what type of audience you are targeting—my posts on this site target specific industries looking to solve their digital marketing problems. 

Such as my previous post on the Top 7 Social Media Marketing Strategies For Law Firms. 

We’ll get into a little bit more of how you can find your keywords and how else to improve search rankings below. 

How Google Uses Seo

When you post a page, Google will index and crawl it to evaluate several things. 

  1. What terms are on the page?
  2. Are there other resources (pictures, videos)
  3. Is it quality content?
  4. Is it inaccurate or misleading?
  5. Is it spam?
  6. How fast does the page load?
  7. Are there links to other pages on and off the site?

All of these factors will affect the SEO ranking, and there are more that I didn’t include for the sake of simplicity. If you’re interested in learning more about how Google “crawls” your website, here’s a quick explanation from our friends over at Linkbuilding HQ.  

In general, the more relevant your page is to a search term, and the better quality content you have, the higher Google will rank your website over others for that given keyword or phrase.

When in doubt, focus on making quality content. None of your optimizations will matter if your audience isn’t finding value in what you post. 

If you’re interested in learning more about SEO contact us here!! We can hook you up with your organic audience!

When it comes to choosing your keywords, there are a few things you’ll want to keep in mind. The first of which is what you want to rank for. 

Just because “Cute Havanese Puppies” is easy to rank for doesn’t mean it’s worthwhile for your business. Instead, think about what problems your audience has and then choose common search terms that solve them. 

(let us bless your feed with this smol boi 🥺)

A good and easy way to come with term ideas is to use the Google Autofill and People Also Search For functions. These tools will help you figure out what people are searching for, and you can take those to your SEO tool for an in-depth report. 
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SEO Research Tool- SEMRush

There are plenty of SEO tools that you can find online with free or paid programs, but SEMrush is inarguably the best.

There is a lot you can do with these tools in general, such as rating the optimizations of your blog posts, tracking your best-performing keywords, and comparing them to your competitors. 

With access to an SEO tool, you can easily plugin and test the difficulty of your terms. So, for a website that’s just starting, don’t worry too much about search volume. Instead, finding terms with a low ranking difficulty (KD%) will be much more worthwhile. 

If all of this sounds like gibberish to you, then check out the resources included with your SEO tool. It’s in their best interest to make using it as straightforward as possible for you. 

What To Do Once You Have Your Terms

Once you decide what you’re ranking for, you will want to go back and gear your existing web pages towards that goal. Here are a few simple checklists that will help you get optimized quickly. 

If you use WordPress, you can download the free Yoast SEO plugin to check all of this for you. 

Checklist For Blog Posts

  • Is Your Keyphrase In The Headline?
  • Is Your Keyphrase In The Meta Description?
  • How Many Times Does Your Keyphrase Appear? 
  • Do you have pictures with your keyphrase in the text? 
  • Do you have outbound links? 
  • Do you have inbound links? 

What To Do After You Optimize

After you optimize a blog post, your job isn’t over. First, we recommend setting up your website with a Google search console, which will give you access to your page statistics. 

You will want to check in every once in a while and see which pages are performing well and which ones aren’t. A poorly performing page could mean that it was not appropriately optimized or just that the content wasn’t suitable for your audience. 

Either way, take it as a learning experience and constantly evolve your website to keep up. If you want to scale in the digital space, then this is your chance. 

Hopefully, this post answered all of your questions about SEO for Coaches. If you have other questions, you can check out the rest of our resources here. 

Or, if you would like someone more experienced to handle your SEO strategy, you can reach out to us here

Enterprise SEO Simplified

An enterprise SEO strategy should be simple and concise. As a larger organization, you likely have the domain authority and brand recognition to rank for high-level key phrases that will drive traffic in sales. In this blog, we’re going to cover what we here at Simplified Impact recommend for our larger clients who are looking to increase their organic traffic.

SEMrush, Keywords Everywhere, and SERP

Let’s talk tools-

A discussion about SEO would be incomplete without SEMrush. In our opinion, this is the most complete and comprehensive SEO tool you can buy. If you have a content marketing team on staff or work with an agency, SEMrush should be a critical part of your keyword & competitor research. There are other tools like Moz and ahrefs that provide great information but if you’re looking for the best bang for your buck, SEMrush can’t be beaten. We’ll be using SEMrush for the keyword research we do in this blog, along with keywords everywhere. Find pricing info here.

Keywords everywhere is an invaluable tool for anybody who does SEO. It’s a basic chrome extension that allows you to see related keywords, trend charts, and PASF (people-also-search-for) for free. It also displays the same type of UI below inside of YouTube so you can see the tags related to whatever video(s) you’re working on. By the way, YouTube SEO is extremely underleveraged. Stay tuned for a blog around that topic soon.

Keywords everyw
Here’s what it looks like in your SERP

SERP or search-engine-results page should be the backbone of the research you complete before writing something. As SEOs, sometimes we neglect our SERP because we get overly invested in the various tools we use for researching. Googling the keyphrase you want to rank for and critiquing the quality/ structure of the high-ranking content will give you everything you need to produce something of superior.

Branded Traffic

A common question we hear is “what percentage of my organic traffic should be branded?” SEMrush did a great blog explaining where branded traffic comes from, if you have questions about that I encourage you to read here and then come back when you’re up to speed.

If you’re an enterprise company that has decent brand recognition, then you likely already have decent if not great brand visibility. This is great, but you’re into enterprise SEO strategies that means you’re into getting in the faces of new customers. There are incredible brands out there who get nearly 90% of their organic traffic from non-branded keywords & users.

Personally, I believe your “right” percentage branded and non-branded traffic is entirely dependant on your industry. The question you should be asking yourself is: what type of information is the most valuable to my current consumer. If you’re Nike, which has an incredible catalog of work that consumers are interested in learning more about, your branded keywords are likely more valuable to your audience. As a Nike consumer myself I think that the search phrase “the history of the Nike Air Max” is more interesting than something like “best outdoor basketball shoes.”

https://www.sneakerfreaker.com/features/history-inspiration-air-max

Non-Branded Traffic

Your non-branded traffic should be dedicated to providing information that would be useful both to people who know you and people who don’t. You don’t want to forget about the people who already support you, because chances are they have a lot of similarities to the people who will be supporting you in the future.

A Holistic Approach to SEO

Holistic SEO
I can’t take credit for this awesome visual that represents what holistic SEO means. Check out Mind Stream Media Group for some great content!

Creating high-quality content will always be the cornerstone of every great SEO strategy. However, as an enterprise business/ cooperation you’re site probably has a lot of moving parts. Ensuring that your site health is optimal and your backlinks are of the highest quality will play a key role in whether or not you can stand up to your competitors. For instance, if a page takes more than about 3-5 seconds to load, half of your prospective audience will simply bounce off. 

There’s no point in creating all of that great content just for the site to load. Please work with your dev team to ensure that all elements of UI/UX are optimized to give your users the best on-page experience possible.

For more info about our Enterprise SEO services, contact us here today!!

 

Posted in SEO
How important is readability to SEO?

How Important is Readability to SEO?

How Important is Readability to SEO? It is very important for the following reasons:

#1: Schema

Semrush defines schema as “a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site. For this reason, schema markup has become a hot topic of SEO.

The blog linked above also explains why Schema is important according to SQEG (Google’s Search Quality Evaluator Guidelines) and the most recent EAT Update (Expert, Authority, Trustworthiness)

How did I find this blog you ask? I found it via Rich Results!

Google Rich Results

 

How your data is structured directly correlates to how likely your content will be selected to appear in Google’s Rich Results. As you can see above google event highlighted the portion of the text it deemed as high quality information. How? Because the data was structured in a way that made it easily transferrable to rich results:

#2: UX UI (AKA User Interface and User Experience)

If you’re dividing your content using correct spacing and various Header tags, it just makes the content easier to consume.

For more info on why/how to use header tags, I’m going to defer to Amelia Willson from over at Search Engine Journal because she does it more justice than I could. Just know that you can find those header tag options by clicking here in WordPress:

Where to find header tags in wordpress

Here’s what they look like (H2)

H3

H4

H5

Make sure when you’re selecting your theme, you choose a theme with H tags you think will fit well with the aesthetic of your website. After all, you’re going to be using them pretty often!

#3: Yoast!

Yoast SEO has a readability section in their in-post screen element if you’re using WordPress. It’s always important to Yoast when you’re writing any type of content since their machine learning directly correlates to SEO best practices. Additionally, it’s impossible to remember all of the various SEO & readability rules. Why make it harder on yourself? Here’s what this blog looks like from a readability standpoint:

I hope this blog gave you some valuable insight on how to optimize your blog from a readability POV. In a post-EAT world, this will become increasingly important for someone adopting a holistic SEO strategy.

If you have questions about our SEO strategy, contact us today!

Posted in SEO
How to Do a Backlink Audit & Remove Toxic Links

How to Do a Backlink Audit & Remove Toxic Links

Right now, you’re sitting down working through making sure that the sites that are linking to your pages/ content are high-quality URLs. In a post-Google EAT guideline world, we’re principally concerned with the quality of the backlinks rather than the quantity. In this super short post, you’re going to learn how to audit & remove your toxic backlinks.

Why? in the words of Ella Henning from Perfect search media – “Having low-quality backlinks or backlinks from irrelevant sites adds no value to the E-A-T score. Instead, building backlinks from relevant industry or niche sites and disavowing low-quality backlinks can improve E-A-T.” – Read more about Healthy E-A-T-ing here 

This is a key part of a movement called Holistic SEO- going above and beyond to provide consumers with superior quality information. It turns out if you actually work hard to provide people with great quality information, you’ll get great search rankings! 

Imagine that? 

If you don’t have many backlinks yet, no worries. Focus on providing great quality information and the backlinks will come. 

For those of you who need a backlink audit, here’s what to do: 

Step 1:

Find a list of your external links

If you have a website, you should hook up Google search console via your DNS settings (here’s how to do that if you don’t know.) This is a free tool that will tell you where your links are coming from by following these steps. 

Alternatively (if you’re okay with signing up) you can use Semrush’s backlink audit tool which makes it much easier. This is more worth it for someone with a larger site or who’s looking for a more in-depth review of their external links. In this post, we’re going to focus on the free example that will apply to a majority of small businesses.

In GSC you find your external links here: 

Where to find backlinks in Search Console

 

Step 2:

Export your internal links and create a list of the sites & URLs you deem as toxic (aka you don’t want them linking to your site) 

 

Step 3:

Take the list of sites & URLs and format them into a .txt file just like the example we created below: 

Domains should be formatted like this: 

domain:thisisabadwebsite.com

Specific URLs should be formatted like this

https://www.toxicwebsite.com/bad-url-examples/

Plaintextexample

 

Step 4:

Open up your disavow tool here: 

https://search.google.com/search-console/disavow-links

domain:thisisabadwebsite.com https://www.toxicwebsite.com/bad-url-examples/

 

Step 5:

Select a property and upload your disavow list. 

There you go! 

You have now removed any domains or pages that may have been damaging or affecting your website’s rankings. A Backlink Audit should be completed fairly often (I recommend every 4-6 weeks.) Don’t go crazy here- there’s no need to make this process longer than it has to be. A breif glance at your external links should make it immediately clear which links are toxic and which are not. As always, be careful to make sure the links/ URLs you’re disavowing are correct by clicking around and reviewing your work before uploading!

Posted in SEO