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The Death of 3rd Party Cookies- Google FLOC and 1st Party Data Optimization

The Death of 3rd Party Cookies- Google FLOC and 1st Party Data Optimization

The Third Party Cookie is dying, and nobody wants to be stuck with their hand in the jar when it does. Even with the three-year period that Google has adopted, many marketing agencies will be scrambling to keep up with the changes. Advertising will no doubt be less effective because, without Third-Party Cookies, the same […]
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How to Set Up Event Tracking in Google Tag Manager

How to Set Up Event Tracking in Google Tag Manager

In this blog, we’re going to explain How to Set Up Event Tracking in Google Tag Manager. Google defines an event as “user interactions with content other than page loads (pageviews). Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.” If you are an […]
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The Author

George Fotheringham

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