Atlantic Hydraulic Systems

THE CHALLENGE:

Atlantic Hydraulic Systems, a manufacturing company in business for over 20 years had been generating leads via Google Ads for years. The CEO was working with an “ads expert” and at times directly with Google via their free Ads program. He was noticing that his spending was going up but he was not generating more leads. He reached out to our team at Simplified Impact to see if we can help increase his lead generation.

TACTICS:

• Google Ads Clean Up & Enhancement
• Website Optimization
• Remarketing
  
  

RESULTS:

In the first year of engagement, we lowered his spending from $50,000 / year to $24,000 per year while increasing his leads per year by 300% We have currently ran an analysis on his account looking at their third year completed with Simplified Impact and for the most recent fiscal year his ad spend has decreased to $14,00 per year and his leads have increased 250% year over year, even during the pandemic.