ATTENTION:
Industrial Manufacturers and Distributors
If This is How You Picture,
Your Business After a
Recession, Think Again.
You Actually Have an Unbelievable
Growth Opportunity,
But You Don't Even Realize It.
Research has shown for decades that increasing marketing expenditures during economic down periods is one of the most effective ways to grab permanent market share. But many industrial companies don’t believe they
have the economic resources to do it.
They’re wrong.
If you’ve depended on the same old marketing channels like the Big Green Book or Google Direct, let us analyze
your marketing program and show you how yesterday’s marketing inefficiencies can fuel tomorrow’s growth.
GSI is a joint venture between Gravitas Marketing Strategies and Simplified Impact to help
industrial and manufacturing companies fill the marketing void left by industry listing books
and platforms and to make Google a more efficient spend.
The proof is pervasive.
Forbes, HBR, AMA, BIg 4, and practically any other business advisory all publish rock-solid data: increasing spend during a down period pays off big… in permanent market share growth.
The old ways just don’t cut it anymore.
Today, there are more efficient marketing vehicles for gaining business, and those savings give you everything you need to grow.
And if you migrated to Google direct, we’ll make it work harder…
Some industrial companies opted to try Google… by calling Google themselves. We can tell you from firsthand experience that invariably, these companies were spending between 30% and 100% more than they should have, with the same results.
CASE STUDIES
Thuro Metal Products
Thuro Metal Products, a leading manufacturer of precision metal parts and components, was fielding a significant challenge from China in some of its major markets, such as aerospace and automotive. Thuro’s level of craftsmanship–curated over two generations of German engineering–while of critical importance was for a time overshadowed by the lower pricing of overseas providers.
Atlantic Hydraulic Systems
Atlantic Hydraulic Systems, a manufacturing company in business for over 20 years, generated leads via Google Ads for years. The CEO worked with an “ads expert” and, at times, directly with Google via their free Ads program. He noticed that his spending was increasing, but he was not generating more leads.
Pegasus
Pegasus Medical Concepts, a worldwide provider of medical supplies to hospitals, did not see a significant increase in revenue year over year in the US territory despite having one to two sales reps in each state. Their solution was to find an agency that could help them with direct marketing and tradeshow support.
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